Portable DirecTV?

I've seen quite a few tailgate setups with DirecTV satellites and TVs hanging out the back of an SUV, but I've always thought that that was way too much of a pain to actually setup. However, engadget.com has posted that "it looks like DirecTV is getting ready to unveil a rather clunky looking 70s-brown-and-beige-fabulous portable receiver called the SAT-GO". I'm curious to see what these things will cost and how well they'll work.