Christ the King James

When Lebron James was coming out of high school, there was a major battle between the shoe companies over which one would be able to sign Lebron. Nike finally won the right, and Lebron signed a $90 million dollar endorsement deal with them. Since signing with them, Lebron has started an ad campaign featuring the Lebrons, with one of the commercials featured below. One thing I never expected was the impact that Lebron would have on high schools. Christ the King High School in New York has produced NBA talent such as Lamar Odom and Speedy Claxton. They are also a Nike LeBron James sponsored Basketball program. As part of their sponsorship, Nike and Christ The King have created the Zoom LeBron IV "Christ The Kings" in the school’s trademark gold and maroon colors. These shoes are only available to Christ the King basketball players. I did not play basketball in high school, but I don’t remember the kids at my high school having Nike shoes designed for them! Then again, Lebron is no stranger to elaborate gifts for high school students either.